B&K Hospitality Co. — identity concept ← Back to the site

Concept — first pass

A doorway, and the ampersand
standing in it.

The name already carries the idea. B & K — and, on the business side, owner & operator. The mark is the space between two names, drawn as the one image hospitality always starts with: a front door being opened for you.

The arch, fanlight and stoop are rowhouse vernacular from the DMV — Georgetown, Capitol Hill, Alexandria — so the mark is local without leaning on a landmark.

B&K Hospitality Co. primary lockup Primary lockup · on Limewash
B&K doorway monogram, reversed Monogram · reversed
B&K Hospitality Co. horizontal lockup Horizontal · for headers & signage
B&K Hospitality Co. lockup reversed on dark Reversal · on Shutter Green
B&K doorway monogram Monogram · app icon, stamp, key tag

Colour

Painted shutters, brass hardware, limewashed trim.

Boxwood green and brass on a pale, green-neutral white. Warm enough to read as hospitality, sober enough that a landlord takes it seriously.

Shutter Green

#16241E · Dark bands, heading ink

Boxwood

#2E6A4F · Primary brand colour

Brass

#C09246 · Hairlines and accents only

Limewash

#EEF1EA · Page and vehicle ground

Typography

One serif with a great ampersand.
One sans that stays out of the way.

B&K
Aa & 123

Fraunces — Semibold

Headlines, the wordmark, numerals. Chosen for its ampersand, which does most of the identity’s work.

Homes, well hosted.
ABCDEFG & 0123456789

Archivo — Regular / Medium / Semibold

Body copy, buttons and labels. Letterspaced caps for eyebrows and the “HOSPITALITY CO.” line.

Vehicle graphics

Two ways to put it on the van.

Turnover vehicles sit outside the property, often in the kind of neighbourhood where a loud wrap is the wrong signal. Both options below are built from the same two elements — the green panel and the doorway.

Option A — Panel livery

Full side
bkhospitalityco.com

Boxwood below the window line, Limewash above, one brass hairline where they meet. The lockup sits on the sliding door with the web address beneath it — two things to read at a glance, which is all a passing car gets.

Option B — Door decal

Discreet
B&K Hospitality Co. bkhospitalityco.com

A plain vehicle with the doorway and the name on the front door only. Cheaper to apply, easier to remove, and it reads as a service business rather than an advert — which matters when the van is parked on an owner’s street every week.

About this preview

Everything here is watermarked on purpose.

What you’re looking at

A first concept, built before any conversation about colour, type or direction. All of it is open to change — the palette and copy are one edit away.

Why the watermark

Every published file carries the notice inside the artwork itself, so it survives being cropped, scaled or screenshotted. It is not in the files you receive.

What’s delivered

Clean vector and PNG masters — full lockup, horizontal, monogram, one-colour and reversal — plus favicon and wrap-ready artwork for the vehicle.